Manufacturer Partnership Profile
Kelly Group
Independent Manufacturer's Representative | Protective Coatings, Linings & Construction Chemicals
Kelly Group is an independent manufacturer's representative firm serving industrial and construction markets across Texas, Oklahoma, Colorado, and Utah. We help manufacturers of protective coatings, construction chemicals, and related systems win specifications, build distribution, and grow lasting customer accounts.
Company profile
Kelly Group is led by Managing Partner Patrick Kelly, who has spent 30 years on every side of the work: applying product, managing construction sites at every level, running jobs as a contractor, and leading sales in specialty chemicals, corrosion-resistant coatings and linings, waterproofing, industrial lubrication, and municipal water and wastewater infrastructure. We act as the commercial extension of each manufacturer we represent: developing the territory, owning customer relationships, and keeping information moving between the field and the factory.
Value to manufacturer partners
- Specification influence. Relationships with engineers, specifiers, and owners help get products written into projects early.
- Channel development. We recruit, train, and support distributors, contractors, and applicators.
- Training & spec support. Lunch-and-learns, specification help, jobsite demonstrations, and distributor training.
- Pipeline discipline. Every opportunity tracked in CRM, with regular reporting, forecasts, and field feedback.
- Conflict-free focus. We carry complementary, non-competing lines, so each partner gets dedicated attention.
Product focus
Primary: Protective and resinous coatings, flooring, linings, and composites
Secondary: Concrete repair and protection, waterproofing systems, joint sealants
Complementary: Industrial lubricants, chemical application equipment and systems
Markets and customers
Markets: Water & wastewater • Municipal infrastructure • Chemical processing • Power generation • Marine & offshore • Mining • Food & beverage
Customers: Engineers & specifiers • Contractors & applicators • Distributors • Owners & plant operators
Territory and memberships
Territory: Texas, Oklahoma, Colorado, and Utah, with presence in additional states
Memberships: MANA • CSI • ICRI